Social Media’s Impact On The Beauty Industry: Do We Love It?

Beauty trends on social media come alive, die and make way for the next one faster than we're able to shoot and post a single reel. TikTok and Instagram, of course, are the preferred social media platforms that create viral beauty moments, often leading to brand-new product categories. We've seen everything from tinted lip oils to jelly blushes blow up across markets around the globe, all thanks to social media. However, is every trending product or category worth the hype? And is social media bringing about positive change or adding more clutter and confusion to the beauty industry and end consumers?